Effectively utilising their popular creative media arm “Never Hide Films”, Ray-Ban recently created this short promotional video. The viral clip is entitled “Photocopy Romance” and follows two young Ray Ban fans fall in love over a photocopy machine.
Filmed from the perspective of the copier, the stop-motion video was painstakingly created using over 300 still images. The light-hearted piece uniquely focuses on the story and enjoyment of the presentation, rather than focus on technical details which ironically makes for a more powerful ad for the brand as a whole, compared with one bogged down in technical specifications. Enjoy!