Missoni Launches New Fragrance for 2016


Missoni perfume campaign with Elisa Sednaoui

Italian fashion label Missoni is launching a brand new fragrance which debuts in Italy and London this year, and soon after in the rest of Europe, USA, the Middle East and the rest of the world in 2016. Elisa Sednaoui fronts the new print campaign and advertising spot filmed by director Paolo Sorrentino which will debut on Missoni.com soon.

Angela Missoni was inspired by the art of Venetian blown glass for the bottle. Missoni, who is known for its multicolored, zig-zag prints makes the same effect for the perfume design.


Missoni perfume bottle