Levi’s Cord by Opening Ceremony Campaign by Ryan McGinley

To mark the Levi’s Cord by Opening Ceremony collection which just recently released, photographer and creative Ryan McGinley was the creative mastermind behind the campaign’s visuals.

The collection’s intersection of American roots and progressive, creative design from Opening Ceremony is reflected in both a video and photoshoot.

The whole collection which encompasses pants, shorts, shirts and jackets (for the ladies) is available now at Opening Ceremony.