Katie Holmes For Alterna Haircare Caviar CC Cream


Actress Katie Holmes is fronting the new Ad campaign for Alterna Haircare‘s Caviar CC Cream Leave-in Hair Perfector. That’s right, a CC cream for hair.

“It’s both a treatment and a styler and works on dryness and uneven texture for all skin types,” Joan Malloy, president of Alterna Haircare tells WWD.

With ingredients including caviar extract, vitamin C and a marine botanicals; we’re excited to see the reviews. To those of you lucky enough to be travelling to the US in June, Alterna Caviar CC Cream Leave-in Hair Perfector will be sold exclusively at Sephora.