Jessica Alba Is Piaget’s Newest Possession


Swiss jeweler Piaget has unveiled Jessica Alba as the newest ambassador for its Possession line of fine jewelry. In collaboration with the Piaget team, the ‘Fantastic Four’ and ‘Sin City’ actress participated in a series of campaign shoots that played off the Hollywood actress’s beauty and grace.

The result was six gorgeous images, each showing a different sartorial side of the Piaget woman: chic and casual in a soft, relaxed sweater, or looking sexy, sleek and urbane in a leather blazer. In all of these looks, Piaget’s Possession jewelry provided the perfect accent, with the layered cuffs, necklaces and earrings in white, yellow and rose paved gold exuding a timeless and sophisticated elegance. Fans of Piaget and Alba will also be pleased to know that exclusive behind-the-scenes videos chronicling the campaign photo shoot can be viewed on the jeweler’s Facebook page.

All Pictures: Patrick Demarchelier
Black leather jacket: Jean-Claude Jitrois Paris