IWC Celebrates 70th Anniversary Of “Le Petit Prince” In Singapore


As you may already know, IWC Schaffhausen commemorated the 70th anniversary of Antoine de Saint-Exupery’s literary masterpiece “Le Petit Prince” (The Little Prince), with the creation of two special edition timepieces – the Pilot’s Watch Mark XVII Edition “Le Petit Prince” and the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince”. In honor of the occasion, IWC organized two cocktail events at its boutique in ION Orchard, Singapore, which also included readings from the book by local celebrity Chua EnLai.

On November 28 and 29, guests at the event were treated to a delectable spread of canapes that were specially created for the occasion. Watch aficionados and fans of IWC were also given the opportunity to get up close and personal with the two commemorative timepieces, while the younger crowd was invited to listen to Chua En Lai’s rendition of an extract from Antoine de Saint-Exupery’s classic children’s book.

“These evenings allow us to honour Antoine de Saint- Exupery, the great author and humanist that he was, and from whom IWC has drawn much inspiration. We are proud to have been partners of the Saint-Exupery – d’Agay Estate since 2006. The new IWC timepieces are a beautiful tribute to “The Little Prince”, which is a modern fairy tale about friendship and humanity that fascinates adults and children alike. We are happy to have Chua En Lai join us as our narrator, as he brings the story to life with his spirited narration,” commented Edouard d’Arbaumont, Managing Director of IWC South East Asia.