Anna Ewers Goes Natural for Hugo Boss’ Spring 2016 Campaign


Anna Ewers stars in Hugo Boss’ spring-summer 2016 campaign

BOSS has unveiled its spring-summer 2016 campaign with a spotlight on a natural setting. Captured on location in Montauk, New York, model Anna Ewers poses for Inez & Vinoodh in dreamy dresses against a backdrop of trees and leaves. BOSS Artistic director Jason Wu wanted to juxtapose nature with architecture for the new advertisements.

Featured prominently in the campaign is the new BOSS Bespoke bag. With a graphic, Bauhaus-inspired patchwork design, the accessory stands out against the natural backdrop.


Anna Ewers wears little black dress in Hugo Boss’ spring 2016 campaign


An image from Hugo Boss’ spring-summer 2016 campaign