Hugo Boss Orange Fall/Winter 2013 Watches Campaign


Sporting an unusual beard, Re:Quest model Benjamin Eidem graces the newly released advertising campaign for the fall/winter 2013 timepieces collection of German label Hugo Boss Orange.

Captured by Lachlan Bailey in a subway in New York City, Benjamin poses for a stunning close-up, providing a charming gaze, that risks to distract attention from the contemporary hi-tech watch he’s displaying.