Hailey Baldwin is the Queen of Cool in H&M’s Denim Days Campaign

Hailey Baldwin wears H&M Tuxedo Jacket, Jersey Bodysuit and Girlfriend Regular Jeans

Hailey Baldwin lands another campaign for H&M as the face of H&M’s Denim Days campaign. The 20-year-old previously appeared in the brand’s Coachella campaign last year.

The blonde poses for Cass Bird in jean styles ranging from skinny cuts to slouchy styles. Captured against blue skies, Hailey tops off her denim looks with cotton tees, oversized sweaters and utility jackets. Discover more from H&M’s Denim Days campaign below.

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HAILEY BALDWIN – H&M DENIM DAYS – 2017 CAMPAIGN

(Left) H&M Knit Open-Shoulder Sweater and Denim Skirt (Right) H&M Denim Jacket, Hooded Top with Side Slits and Jersey Leggings

Hailey Baldwin models H&M Bomber Jacket, Super-Slim-Fit Pants and Suede Pumps

H&M Oversized Sweater and Straight Regular Trashed Jeans

Hailey Baldwin wears H&M Tuxedo Jacket, Jersey Bodysuit and Girlfriend Regular Jeans

H&M Short Biker Jacket, Ribbed Top, Straight High Cropped Jeans and Ankle Boots

Hailey Baldwin models H&M Cotton T-Shirt, Vintage High Cropped Jeans and Open-Sided Pumps

H&M Denim Jacket and Straight High Cropped Jeans

(Left) H&M Cotton T-Shirt, Vintage High Cropped Jeans and Open-Sided Pumps (Right) H&M Utility Jacket, Textured-Knit Sweater, Skinny Regular Ankle Jeans and Sandals