In celebration of Gucci’s latest short film, “The Fringe”, the maison has unveiled a special social media campaign starring the fashion world’s most prolific female DJs – Harley Viera Newton, JaKissa Taylor-Semple a.k.a. D.J.Kiss, Pixie Geldof, Leah Weller, Chelsea Leyland, Leigh Lezark of The Misshapes, and Mademoiselle Julia. The campaign was shot on location in New York, Los Angeles, London and Paris and features each DJ with Gucci’s signature Spring/Summer 2014 Bamboo fringe bags.
Moreover, six of the DJs have curated exclusive playlists that will make their debut on Gucci’s new Spotify hub. The music streaming channel, which was launched on March 11, allows users to explore, listen and share the tracks on various social media networks. Click here to access the channel.
This initiative coincides with the short film “The Fringe”, which debuted on March 3 on Gucci’s YouTube channel. Check out the film below.
Harley Viera Newton @harleyvnewton
JaKissa Taylor-Semple a.k.a. D.J.Kiss @kissthedeejay
Pixie Geldof @pixiegeldof
Leah Weller @leahwellerxox
Chelsea Leyland @chelsealeyland
Leigh Lezark of The Misshapes @themisshapes
