Gucci Channels A Gothic Noah’s Ark for Cruise 2019 Campaign

Gucci unveils cruise 2019 campaign

Known for its surreal themes, Gucci looks to biblical stories for the launch of its cruise 2019 campaign. Photographer Glen Luchford captures a modern day Noah’s Ark in a series of images featuring models and a plethora of animals.

Creative director Alessandro Michele’s eclectic designs take the spotlight in advertisements called, ‘Gucci Gothic’. Made with art direction by Christopher Simmonds, the print advertisements are paired with a 2-minute long film.



Gucci launches cruise 2019 campaign

Glen Luchford captures Gucci cruise 2019 campaign

An image from the Gucci cruise 2019 campaign

Photo from Gucci cruise 2019 campaign

Gucci channels the Biblical story of Noah’s Ark with cruise 2019 campaign

Models pose in the rain for Gucci cruise 2019 campaign