Gucci Cruise 2016 Campaign


Gucci creative director Alessandro Michele has quickly put his own stamp on the luxury brand in a short time, and the cruise 2016 campaign is no exception. “There is a more nuanced, subtle and multidimensional romanticism in my collections, moving away from overt sexuality,” he says about his designs.

The new advertisements, photographed by Glen Luchford, star models Rhiannon McConnell and Tami Williams in a room featuring vintage decor. The accompanying film features a quirky dance party, fit for a Wes Anderson flick.