Close to 200 specially invited guests and media representatives gathered at the Siam Paragon boutique in Bangkok, to mark the grand opening of IWC Schaffhausen’s new concept boutique. The evening began with a welcome address by local Thai personality and emcee Sonia Couling, followed by a welcome speech by Matthieu Dupont, Managing Director of IWC South East Asia. After the welcome speeches, a ribbon cutting ceremony ensued, officiating the grand opening of the new IWC boutique at Siam Paragon. Guests were then invited inside to experience the new boutique concept and into the fascinating worlds of the IWC watch families, including the key novelties from the new 2015 Portugieser collection.
Located within Siam Paragon, Bangkok’s leading luxury shopping mall and a key shopping destination for visitors to the capital, the new IWC boutique extends over an area of 88-square-metres and is the first inSouth East Asia to implement the brand new IWC design concept.