Giorgio Armani’s new cinema project coincides with the launch of the FRAMES OF LIFE website, and was designed to inspire and showcase cinematographic talent of young directors through the use of Giorgio Armani eyewear.
The project will ask the most promising students from six prestigious international film schools to create a series of short films. The participating schools are: New York’s Tisch, School of the Arts; USC, Los Angeles School of Cinematic Arts; Rome’s Centro Sperimentale di Cinematografia; London’s NFTS, National Film and Television School; Paris’ Esra, Ecole Supérieure de Réalisation, Hong Kong Academy for Performing Arts.
Films of City Frames offers an opportunity to showcase emerging talent through the use of Giorgio Armani eyewear. Glasses play a prominent role in the project, in addition to framing the characters’ expressions they also act as a filter, capturing emotions and experiences with the various cities ultimately becoming film sets.