#nothingbutdenim: Gap 1969 Launches Spring Denim Campaign

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Julia Van Os stars in Gap’s spring 2016 denim campaign wearing patchwork denim

Focusing on classic denim styles, Gap 1969 has launched its spring 2016 campaign featuring essential jeans. The American brand has tapped models Fei Fei Sun, Malaika Firth and Julia Van Os for the new advertisements.

Captured in a studio, the models exude pure effortless cool in a mix of patchwork, distressed and boot cut styles. Using the hashtag #nothingbutdenim, Gap signals the return of a “great American jean”.

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Malaika Firth stars in Gap’s spring 2016 denim campaign wearing a jean jacket

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Fei Fei Sun stars in Gap’s spring 2016 denim campaign modeling a white blouse and ripped denim