FRAME Goes Beyond Denim with Fall 2016 Campaign

WTFSG_Frame-Denim-Fall-Winter-2016_1

FRAME unveils fall-winter 2016 campaign

For the past few season, Los-Angeles based brand FRAME has differentiated itself from being more than a denim label with a build out of outerwear, sweaters and shirting. And with its fall-winter 2016 campaign, the label focuses on these other categories complete with a rock and roll attitude.

FRAME co-founder Erik Torstensson captures models Steffy Argelich and Julia Hafstrom for the advertisements which juxtapose cropped color shots with full-length portraits. In the images, the girls can be seen wearing leather skirts, velvet blazers and tailored outerwear–and of course FRAME’s signature denim.

WTFSG_Frame-Denim-Fall-Winter-2016_2

Julia Hafstrom and Steffy Argelich star in FRAME’s fall-winter 2016 campaign

WTFSG_Frame-Denim-Fall-Winter-2016_3

An image from FRAME’s fall-winter 2016 campaign

WTFSG_Frame-Denim-Fall-Winter-2016_4

Steffy Argelich poses in FRAME’s fall-winter 2016 campaign

WTFSG_Frame-Denim-Fall-Winter-2016_5

FRAME fall-winter 2016 advertising campaign

WTFSG_Frame-Denim-Fall-Winter-2016_6

FRAME features velvet blazer and pants in fall-winter 2016 campaign

WTFSG_Frame-Denim-Fall-Winter-2016_7

Julia Hafstrom wears tailored coat in FRAME’s fall-winter 2016 campaign