Pop star Lady Gaga is using her massive popularity for a good cause.
The queen of the “Little Monsters” has designed a white rubber bracelet to sell, with all proceeds to help raise important funds for those affected by the devastating earthquake and tsunami in Japan.
On Friday, Gaga twittered about her relief effort, urging fans to go to her online store to purchase the $5 red and white bracelet that reads “We pray for Japan.”
“I Designed a Japan Prayer Bracelet,” she wrote. “Buy It/Donate here and ALL proceeds will go to Tsunami Relief Efforts. Go Monsters.”
Lady Gaga Japan Earthquake Relief Wristband
The ever-influential Lady Gaga, managed to raise over US$250,000 in just 48 hours through the sale of her Japan Prayer Bracelet, other celebrities like Mike Shinoda from Linkin Park have also stepped up to the plate by designing t-shirts to be sold for relief funds.
The most significant contribution however has come from Japanese brand, Uniqlo.
The fast-fashion retailer donated approximately US$25.6 million to the Japanese Red Cross to help with relief efforts, with US$12.2 million coming from founder Tadashi Yanai’s pocket and another US$4.9 million from the company itself.
The other US$8.6 million is clothing in the form of jeans, towels, inner and outerwear, as well as 300,000 pieces of HEAT TECH items – the brand’s clothing line that features a unique fabric which can keep the body warm without the need for multiple layers.