Campaign imagery for Calvin Klein’s unisex CK2 fragrance
Calvin Klein is releasing what it calls a ‘gender-free’ fragrance by the name, CK2. The campaign imagery features four different scenarios captured by Ryan McGinley and made with Klein’s in-house ad agency, Mother New York. The cast stars models Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos,Kyle Mobus, Sung Jin Park, and twin sisters Baylee Soles and Kelsey Soles.
Made by perfumer Pascal Gaurin of IFF and Ann Gottlieb, the scent is described as a fresh fragrance with notes of unexpected wasabi, mineral splash, floral accords, woods blends and more. Calvin Klein’s CK2 fragrance will launch in December 2015 in select places with a worldwide release in February 2016.