Bottega Veneta is pleased to announce that Nobuyoshi Araki has photographed the brand’s Spring-Summer 2015 advertising campaign. The campaign, which was photographed on location in Tokyo, features both the women’s and men’s collections and is the latest in Bottega Veneta’s ongoing series of creative collaborations featuring the talents of acclaimed artists.
Araki joins a long list of renowned artists who have contributed to the creation of Bottega Veneta’s advertising portfolio. Japan’s most famous living photographer, Nobuyoshi Araki is known for his unapologetically erotic imagery. Born in Tokyo in 1940, he studied photography and film at Chiba Universityand briefly worked as a commercial photographer before turning his gaze to more provocative subject matter. The artist’s photographs are part of numerous collections, including Tate Modern in London and the San Francisco Museum of Modern Art.
The men’s and women’s spring collections are influenced by dance and the idea of freedom in movement. For women, there is washed calf suede, chunky and fine knits, gingham and denim; sequins and caviar beads provide occasional embellishment. For men, there is ultra soft lambskin, suede, cashmere knits and linen; the materials are treated with various smoking, stitching and fading techniques to lend a worn-in feeling. Women’s handbags are soft and organically shaped, accentuated by an eclectic mix of materials, while an unadorned t-stap flat forms the foundation for many of the looks. The men’s signature bag is a slouchy convertible intrecciato backpack.
A video documenting the photo shoot will be added in February to the Art of collaboration video series at bottegaveneta.com.