Blumarine Puts the Spotlight on Florals with Spring 2016 Campaign

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Lou Schoof stars in Blumarine’s spring-summer 2016 campaign

Italian label Blumarine taps rising star Lou Schoof as the face of its spring-summer 2016 campaign. Captured by Inez & Vinoodh, the blonde beauty poses in a variety of floral prints and embellishments. From lace covered blooms to sheer styles, Lou looks perfectly elegant in the new advertisements.

Captured in a New York townhouse, Blumarine’s woman wears a bob-length hairstyle, strappy sandals as well as vibrant pastels. Edward Enninful styled the campaign with makeup by Dick Page and hair by Malcolm Edwards.

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An image from Blumarine’s spring-summer 2016 campaign

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