Blugirl Fall 2013 Campaign

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Blumarine’s diffusion line Blugirl goes for a youthful look with its fall 2013 campaign starring Jemma Baines.

The Australian beauty poses in a garden setting with looks inspired by British it girls’ style such as Alexa Chung. Jemma models fur coats, lace-trimmed designs and flirty details including bows in the charming, outdoor shots.

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