Baume & Mercier Unveils Official Hampton Collection Website


New Hampton Collection Reference: 10031

It’s finally here – Baume & Mercier has revealed a slew of promo materials for one of their biggest launches yet: the Hampton 2011 collection. Watch the full short film here, and explore the dedicated website for the new timepieces, which promises to be a fully immersive, fully realized world unto itself.

As for the collection itself, references to the Hamptons can be seen in the rectangular, Art Deco-style dial, a satined domed volume on the case at 12 o’clock and 6 o’clock; a generously enhanced curved sapphire crystal; and a curved case side at 3 and 9 o’clock. Other features of the collection are the modern two-toned dials with play on finishing and riveted Arabic numerals.


New Hampton Collection Reference: 10030

In keeping with the video campaign, the Hampton website opens with the interior of the sun-lit, beachside mansion in which the film was shot. Interactive elements are scattered all over the page: click on the products section to view technical specs of the timepieces you fancy, as well as exploded, 360° views of the models.

The library section contains documentary-type videos about the history and spirit of the Hamptons, as well as the numerous artists who have visited and left their impression on the seaside haven.

As promised, here’s the Hampton collection short film below. Enjoy!