Baume & Mercier 2014 ‘Life Is About Moments’ Campaign


Swiss watchmaker Baume & Mercier enlists Peter Lindbergh of 2b Management for its latest advertising campaign.

The images star model Hana Jircikova with a theme of togetherness ranging from a wedding to a birth to a birthday and more. Captured in black and white, the full campaign will feature thirteen images but see below for a preview.

Lindbergh has previous shot campaigns for Louis VuittonDavid Yurman and Gemfields.