Balmain Hair Couture Turns Up the Glam Factor for Fall 2017 Campaign

Noemie Lenoir fronts Balmain Hair Couture’s fall-winter 2017 campaign

Balmain’s haircare brand Balmain Paris Hair Couture unveils its fall-winter 2017 campaign. And the tresses are perfectly coiffed. Photographed by Jean-Baptiste Mondino, the black and white images star a diverse cast of models including Luz PavonCoco RochaEstelle LefebvreInes RauJon Kortajarena and Noemie Lenoir.

From voluminous curls to messy waves and sleek styles, creative director Nail Harlow offers a glamorous vision of fall. / Makeup by Lauren Parsons

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BALMAIN PARIS HAIR COUTURE FALL/WINTER 2017 CAMPAIGN

Coco Rocha wears a sheared coif in Balmain Hair Couture’s fall-winter 2017 campaign

Estelle Lefebure stars in Balmain Hair Couture’s fall-winter 2017 campaign

Sasha Luss wears mussed hairstyle in Balmain Hair Couture’s fall-winter 2017 campaign