Balenciaga Draws the Curtains for Spring 2017 Campaign

Shujing Zhou stars in Balenciaga’s spring-summer 2017 campaign

For Balenciaga’s spring-summer 2017 campaign, creative director Demna Gvasalia drops the curtains. Photographer Harley Weir captures models against a backdrop featuring colorful stage curtains.

The advertisements star Sunniva Vaatevik, Alek Wek, Amandine Renard, Shujing Zhou, Litay Marcus, Carla Daher and Eliza Douglas. The season’s neon floral prints, boxy trench coats and spandex leggings stand out with styling by Lotta Volkova. For accessories, oversized tote bags and blocked-heeled boots bring an avant-garde touch.

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BALENCIAGA 2017 SPRING/SUMMER CAMPAIGN

Alek Wek stars in Balenciaga’s spring-summer 2017 campaign

Eliza Douglas stars in Balenciaga’s spring-summer 2017 campaign

Balenciaga sets spring 2017 campaign against a backdrop of colorful curtains

An image from Balenciaga’s spring 2017 advertising campaign

Balenciaga features floral prints in spring-summer 2017 campaign

Alek Wek strikes a pose in Balenciaga’s spring-summer 2017 campaign

Litay Marcus stars in Balenciaga’s spring-summer 2017 campaign