Aveda For Breast Cancer Awareness Month


This year’s campaign image, above, was shot by US fashion photographer Michael Thompson

In honor of Breast Cancer Awareness Month, Estée Lauder-owned brand Aveda has released a limited edition Hand Relief to raise funds for the Breast Cancer Research Foundation (BCRF). For every pink-capped tube sold, HKD 30 (USD 4) will be donated to BCRF. In line with Aveda’s cruelty-free policy, these donations will be directed towards non-animal testing research projects that explore the environmental causes and links to breast cancer.

Specially packaged in a 150 ml tube and featuring a limited edition pink ribbon design, the limited edition will be available in Aveda Lifestyle Salon & Spa and Experience Center come October.