Alexander McQueen has debuted a signature fragrance called McQueen Parfum. Inspired by a woman “who blooms in the dark”, the scent features main notes of Sambac Jasmine with tuberose and ylang-ylang. The bottle is made with gold feathers at the crown for an elegant and timeless look. Priced at $395 USD for a 50 ml bottle, it is also a true luxury perfume.
The Alexander McQueen parfum campaign stars model Maartje Verhoef in a dark forest wearing a gown with dark embroideries. Photographed by Paolo Roversi and styled by Camilla Nickerson, the blonde enchants with an undone hairstyle and natural-looking makeup in the dark advertisements.
“This is the story of a woman who is luminous by day and seductive by night, the woman who thrives on her own elegance, intelligence, and power. McQueen is her signature scent as her new beauty emerges from the dark, like light breaking through the trees as she comes into her own perfect day,” the official perfume description says.