WardrobeTrendsFashion (WTF) brings to you a preview of Adidas’ NEO 2013 Spring Summer collection; a collaboration with chart-topping pop princess, Selena Gomez & global style Icon Justin Bieber. For those of you who have not heard of NEO, it is the latest and hippest label under Adidas, which perfectly embodies the teen spirit like no other and is delivered to you packed full of fresh flavor with design elements from Selena’s very own personal style.
Teen lifestyle brand, adidas NEO Label has appointed Selena Gomez as its new global style icon and guest designer through a three-year partnership until the end of 2015 and will work alongside Justin Bieber who will inspire young consumers with the label’s stylish teen looks as well.
Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.
With Bloggers, Media & The amazing team at Adidas! Cheers to a fabulous preview of Adidas’ NEO spring/summer 2013 collection!